Franklin

Saving Money on Print by Using Digital Storefronts

Published September 8, 2020

When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost […]

Tagged data driven marketing strategies, digital marketing, digital storefront, direct marketing, marketing, marketing communications, print on demand, printing, reduce errors, save money, storefronts, template design

Personalization: It Doesn’t Have to Be Complicated

Published August 18, 2020

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to […]

Tagged cross-channel marketing, data driven marketing strategies, digital marketing, drip marketing, marketing, marketing communications, multichannel marketing, personalization, personalize, personalized envelopes, personalized marketing

Introducing CreativiD Multidimensional Finishing

Published May 5, 2020

An emerging trend in print marketing is sensory-enhancing applications that create a more memorable experience for your customers. That’s why we are excited to announce the addition of our new product, CreativiD Multidimensional Finishing! With this new process we can take your marketing campaign to […]

Tagged casino marketing, data driven marketing strategies, digital foil finishing, direct mail, direct mail design, direct mail trends, direct marketing, foil, foil personalization, marketing, multidimensional finishing, personalized marketing, textured varnish, varnish

Make It Personal: It’s Not Optional Anymore

Published April 21, 2020

It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected and consumers notice if you are […]

Tagged data driven marketing strategies, digital marketing, direct marketing, marketing, marketing communications, personalization, personalize, personalized marketing, variable data

Want to Sell More? Keep It Dripping!

Published February 12, 2020

If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works.

The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision designed to move a prospect through the sales funnel over time. It uses […]

Tagged data driven marketing strategies, digital marketing, direct marketing, drip marketing, email marketing, marketing, marketing communications, mobile marketing

Why Does Channel Selection Matter?

Published December 17, 2019

When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants print, but the reality is often far different. As marketers, if we don’t pay attention to how consumers want to engage with us, we can […]

Tagged data driven marketing strategies, digital marketing, direct marketing, email marketing, marketing, marketing strategies for casinos, millennial marketing

3 Ways to Sell More to Existing Customers

Published December 3, 2019

Think you have to go out and drum up new customers in order to increase your sales? Prospecting is an important tool for revenue generation, but there are ways to increase your sales from existing customers as well. Here are three simple but highly […]

Tagged cross-sell, customer loyalty, data driven marketing strategies, digital marketing, direct marketing, marketing

Keep the Conversation Going!

Published November 7, 2019

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three […]

Tagged data driven marketing strategies, digital marketing, direct marketing, email marketing, marketing, millennial marketing

Do You Know These 9 Buyer Types?

Published October 3, 2019

Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different personality types, so it’s helpful to know which categories your customers fall into. Here is the list of “types” created by marketing strategist […]

Tagged data driven marketing strategies, digital marketing, direct marketing, email marketing, marketing

9 Components Every Marketing Campaign Must Have

Published September 23, 2019

Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers know the importance of the list, the message, and the offer, but there are other components, too. Here are nine “must […]

Tagged data driven marketing strategies, direct mail, direct marketing, email marketing, mailing content, marketing, visual content

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Saving Money on Print by Using Digital Storefronts

Personalization: It Doesn’t Have to Be Complicated

Introducing CreativiD Multidimensional Finishing

Make It Personal: It’s Not Optional Anymore

Want to Sell More? Keep It Dripping!

Why Does Channel Selection Matter?

3 Ways to Sell More to Existing Customers

Keep the Conversation Going!

Do You Know These 9 Buyer Types?

9 Components Every Marketing Campaign Must Have

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