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Statement from USPS about “2nd Ounce Free” Program

By social | Published January 27, 2012

Looking to boost commercial use of First-Class Mail, the US Postal Service this week launched its new “2nd Ounce Free” pricing program that enables direct mailers to send letters weighing up to two ounces for the one-ounce postage rate.

The USPS said the new pricing strategy […]

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Reminder – New Postal Rates Take Effect Sunday, January 22nd

By social | Published January 19, 2012

As announced last October, the USPS in increasing postal rates effective this Sunday.  Standard mail is increasing by 2.124% or about one half a cent per piece.

First Class mail is increasing by one cent.  The good news here is that the second ounce is free!   Currently, […]

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QR Code Campaign Results

By social | Published December 30, 2011

QR codes – we see them more and more places.  But, do they work?  Do consumers scan the codes with their mobile devices and respond to the back-end content?

We recently conducted a campaign for an auto dealership that was offering a free 42″ flat panel […]

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Direct Mail Spending Expected to Increase

By social | Published December 28, 2011

Advertising Age Magazine reports that direct mail expenditures will show an increase of 2.9% in 2011.  Here is the annual breakdown for all marketing segments (in $ Billions):

TV – 58.8

Radio – 16.4

Magazine – 18.6

Newspaper – 27.2

Outdoor – 7.3

Internet – 25.9

Direct Mail – 49.0

Telemarketing – 50.3

Sales […]

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Merry Christmas from Franklin!

By social | Published December 15, 2011

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EMAIL And Its Opportunities For USPS

By social | Published November 21, 2011

By V. A. SHIVA     VASHIVA@MIT.EDU

For 20 years, as the Infographic shows, the US Postal Service (USPS) did not recognize EMAIL as a contender to their organization. In their focus in delivering physical mail, which they performed commendably, they lost track of another part of their […]

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The Man Who Invented Email

By social | Published November 16, 2011

If you’re reading this, you’re online and, as such, you probably have

an email account. But have you ever wondered about the origins of

email? It’s not exactly a cut-and-dried case, as various forms of

electronic messaging have been around since the humble telegraph.

I had the opportunity to […]

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Merge email and direct mail to reclaim lost ‘wow’ factor

By social | Published November 10, 2011

Like the big mail drops of yesteryear, people are being inundated with

email, which gets ignored and deleted. The “wow” factor, once a

signature of direct mail pieces, is sorely absent in email. Thus, we’re

seeing a resurgence of direct mail. However, direct mail alone can’t

capture what it […]

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How Far Does Your 44 Cents Go?

By social | Published November 3, 2011

When mailing a letter that weighs about one ounce, the U.S. Postal

Service’s 44 cents is one of lowest First Class postage rates. Whether

you are mailing a letter locally or sending a greeting card across

country, it still only costs 44 cents now, but will increase to […]

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Why “seed” mail is not always representative of your mail delivery

By social | Published October 27, 2011

Direct mailers generally add seed names to their mailing list that are mailed to themselves and other members of their company or organization.  Other than to see for themselves that the mailing was conducted with the quality they expected, many use seeds as a barometer […]

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