Franklin

3 Multichannel Marketing Stats to Inspire You

Published April 13, 2020

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success.

1. Two-thirds of shoppers use more than one channel.
This data comes […]

Want to Sell More? Keep It Dripping!

Published February 12, 2020

If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works.

The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision designed to move a prospect through the sales funnel over time. It uses […]

Tagged data driven marketing strategies, digital marketing, direct marketing, drip marketing, email marketing, marketing, marketing communications, mobile marketing

Why Does Channel Selection Matter?

Published December 17, 2019

When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants print, but the reality is often far different. As marketers, if we don’t pay attention to how consumers want to engage with us, we can […]

Tagged data driven marketing strategies, digital marketing, direct marketing, email marketing, marketing, marketing strategies for casinos, millennial marketing

Keep the Conversation Going!

Published November 7, 2019

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three […]

Tagged data driven marketing strategies, digital marketing, direct marketing, email marketing, marketing, millennial marketing

Got Incentive? Are You Matching the Right Incentive to the Right Audience?

Published October 15, 2019

Incentives can be critical to getting people to respond to your marketing offer, and not every incentive will motivate every buyer. The two have to be properly matched. Do you put as much thought into the incentive as you do into your list, your creative, […]

Tagged direct mail design, direct marketing, email marketing, marketing

Do You Know These 9 Buyer Types?

Published October 3, 2019

Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different personality types, so it’s helpful to know which categories your customers fall into. Here is the list of “types” created by marketing strategist […]

Tagged data driven marketing strategies, digital marketing, direct marketing, email marketing, marketing

9 Components Every Marketing Campaign Must Have

Published September 23, 2019

Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers know the importance of the list, the message, and the offer, but there are other components, too. Here are nine “must […]

Tagged data driven marketing strategies, direct mail, direct marketing, email marketing, mailing content, marketing, visual content

What are the biggest email marketing pitfalls to avoid?

Published August 19, 2014

Experienced executives and experts share their advice and fixes for your challenges in business.

No one wants an email they just spent precious time perfecting to end up in a recipient’s digital trashcan. Eight in 10 people say the marketing emails they receive go mainly to […]

Tagged email, email marketing, email marketing mistakes, email marketing pitfalls, improving email results, marketing

Franklin

Blog

News

Library

Archives

3 Multichannel Marketing Stats to Inspire You

Want to Sell More? Keep It Dripping!

Why Does Channel Selection Matter?

Keep the Conversation Going!

Got Incentive? Are You Matching the Right Incentive to the Right Audience?

Do You Know These 9 Buyer Types?

9 Components Every Marketing Campaign Must Have

What are the biggest email marketing pitfalls to avoid?

Search

Recent Posts

Archives

Who We Are

What We Do

Why We Rock

News

Who We Help

Resource Library