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4 Self-Mailer Format Trends in the Mailstream

Published September 20, 2011

Here’s a brief article from Target Marketing magazine on some important factors to consider when creating a self-mailer.  Here’s the link:

 

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Casino Marketing: Eight Data Driven Strategies to Optimize Engagement

Published September 9, 2011

Casino marketers are faced with what millions of marketers are these days – dwindling budgets and a financially-challenged audience. Marketers must get smart when it comes to engaging gamers. Below, Glen Parker, of Experian, identifies eight ways in which you can engage customers individually.

1. Customer […]

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Take Advantage of Mail Tracking

Published September 9, 2011

Aside from the assurance of knowing that your direct mail effort was received by the recipients, there are some significant other takeaways that can benefit you:

• Know how long it takes your mail to arrive

• Find out when individual recipients receive their mail

• Download data […]

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