Archives

Reminder: QR Code® Promotion Begins in Three Weeks

As you probably already know, the USPS is repeating the QR Code promotion it began in 2011.  Again, the time frame for this will be July through August.  There are some material changes to this year’s promotion.  First, the discount this year is 2% (it […]

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Direct Mail Spending Expected to Increase

Advertising Age Magazine reports that direct mail expenditures will show an increase of 2.9% in 2011.  Here is the annual breakdown for all marketing segments (in $ Billions):

TV – 58.8

Radio – 16.4

Magazine – 18.6

Newspaper – 27.2

Outdoor – 7.3

Internet – 25.9

Direct Mail – 49.0

Telemarketing – 50.3

Sales […]

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