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Category Archives: Uncategorized
Use FOMO to Motivate Recipients to Action
Whether you are creating a direct mail piece, an email, or a social media post, FOMO, or “Fear of Missing Out,” is a powerful tool. Harnessing FOMO can drive engagement and conversions by creating a sense of urgency and exclusivity, compelling customers to act quickly […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Big Impact: How Oversized Postcards Win Back Lapsed Customers
You will eventually lose subscribers, no matter how great your email content is. Even if they are still connected to your brand, the average person gets between 100–150 emails daily. That can be overwhelming. If people unsubscribe, how do you win them back? One proven […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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5 Tips for Designing Personalized Direct Mail
While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating. What do you need to watch for? How can you make sure nothing goes wrong? Here are five tips for getting started on the right foot.
1. […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Direct Mail for Short Attention Spans
Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is fast and easy to scan is winning the day. According to Who’s Mailing What! (WMW!), a database of nearly 300,000 direct mail […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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7 Ways “Working Backwards” Keeps You on Schedule
Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. The final “send” or “go live” is simply the last link in the chain. To ensure that the whole project stays on schedule, work backward to […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct marketing, marketing, marketing communications, personalized marketing, usps
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Ditch the Guesswork: How Data Can Transform Your Marketing Game
Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences that resonate with your customers, you win their loyalty. That requires more than experience and gut instinct. It requires data.
But don’t businesses inherently know their customers? […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Does Your Data Answer the Right Questions?
Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. Let’s look at seven of them.
1. Am I […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Do You Know Who Your Best Customers Really Are?
You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the most significant investment? You might think that the answer is obvious—the ones who spend the most money with you. But […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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7 Tips for Big Results on a Small Budget
A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to stretch your marketing dollars and get the biggest bang for your buck.
1. Focus on a Niche Market: Instead of casting a wide net, […]
Tagged data driven marketing strategies, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing communications, personalized marketing, usps
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The Right Way to Use Bullet Points
When you look at any printed material, what catches your attention first? Often, it’s the bullet points. These concise and impactful lists naturally draw the eye, making them a key element in any layout.
Given the strong influence of bullet points, it’s easy to want to […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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