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Author Archives: social
Casino Direct Mail: Competing on Experience or Price?
Some brands chose to compete on experience while others compete on price. Given the two options why would you pick price?
One of our first clients was a database marketing specialist. Through working with them, we were afforded the opportunity to talk to marketers about how […]
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Tagged casino direct mail, direct mail, direct mail design, direct mail measurement
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Top 5 Reasons People Don’t Trust Your Direct Mail Marketing
Direct mail marketing is considered the most trustworthy marketing by recipients, so why wouldn’t they trust your direct mail? There are actually many of reasons for this. We will focus on the top five reasons, as they are the most common.
1. Superficial/Unbelievable Content
People don’t want […]
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Tagged direct mail, direct mail strategy, direct mail success
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DO YOU KNOW HOW TO TRACK THE ROI OF YOUR DIRECT MAIL?
Measuring your successes against your cost is incredibly important. Chances are you’ve created goals for your campaigns, and understanding your return on investment can ultimately help you further the success of your business. Let’s take a look at how you can not only track the […]
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Tagged direct mail, direct mail measurement, direct mail ROI, ROI
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U.S. Paper Recovery Rate Sets Record in 2015
The U.S. paper recovery rate increased by 1.4 percentage points in 2015 to a record-high 66.8 percent. The previous high point of 66.4 percent was recorded in 2011.
The paper recovery rate measured 33.5 percent back in 1990, which was the base year against which the […]
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How Personalization Improves Direct Mail Response Rates
Direct mail personalization helps your piece stand out in mailboxes.
Personalization shifts the focus of a direct mail campaign from the company to the customer or client. It seeks to create a connection with the customer or client, which makes them feel valued and appreciated. In […]
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Tracking Your Mail Makes All the Difference
Direct mail marketing is very data centric. Marketers are great at leveraging data about their customers and prospects, but many have never thought of leveraging USPS delivery data. The USPS has made many technological advancements over the years to enhance the visibility of mail as […]
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2016 Postage Rate Decrease
For the first time in almost 100 years, the USPS is lowering postage rates. The average decrease among all classes is about 4%. The decrease begins Sunday, April 10th.
What this means in real terms is that Standard Class automated mail will go down about a […]
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Tagged 2016 postage rates, Postage, postage rate decrease, usps
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Going Paperless Does Not Save Trees
New study commissioned by Two Sides explains why the popular “go paperless – save trees” slogans are misleading and false.
CHICAGO (February 8, 2016) – Today, Two Sides North America released a new study outlining key facts on why paperless initiatives do not save trees. Findings point […]
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Tagged environment, paper, printing
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Postal Rates To Stay The Same, Might Even Drop
The United States Postal Service’s (USPS) leadership has publicly committed to having no general price increases for letter and flat mail in 2016. An overall price decrease for such mailings is possible for later in the year.
The news follows an announcement earlier this year that […]
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DIRECT MAIL IN THE EYES OF A MILLENNIAL
by Jordan Alfonso
We live in a digital world, point blank. I, being born in the early 1990’s, can hardly recall my pre-digital life. I reminisce with nostalgia upon the days where I had to dial up on AOL so that I could check and see if […]
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