Search
-
Recent Posts
Archives
- September 2025 (1)
- August 2025 (4)
- July 2025 (4)
- June 2025 (3)
- May 2025 (1)
- April 2025 (3)
- March 2025 (1)
- February 2025 (2)
- January 2025 (1)
- December 2024 (2)
- November 2024 (2)
- October 2024 (2)
- September 2024 (2)
- August 2024 (2)
- July 2024 (3)
- June 2024 (3)
- May 2024 (2)
- April 2024 (2)
- March 2024 (2)
- February 2024 (3)
- January 2024 (2)
- December 2023 (3)
- November 2023 (4)
- October 2023 (4)
- September 2023 (3)
- August 2023 (5)
- July 2023 (3)
- June 2023 (4)
- May 2023 (3)
- April 2023 (3)
- March 2023 (1)
- May 2022 (1)
- April 2022 (2)
- March 2022 (3)
- February 2022 (1)
- January 2022 (3)
- December 2021 (3)
- November 2021 (2)
- October 2021 (2)
- September 2021 (2)
- August 2021 (2)
- July 2021 (3)
- June 2021 (2)
- May 2021 (2)
- April 2021 (2)
- March 2021 (3)
- February 2021 (2)
- January 2021 (2)
- December 2020 (3)
- November 2020 (1)
- October 2020 (3)
- September 2020 (3)
- August 2020 (2)
- June 2020 (1)
- May 2020 (3)
- April 2020 (3)
- February 2020 (2)
- January 2020 (2)
- December 2019 (2)
- November 2019 (2)
- October 2019 (3)
- September 2019 (2)
- July 2019 (1)
- November 2018 (1)
- August 2017 (1)
- June 2017 (1)
- May 2017 (1)
- January 2017 (1)
- December 2016 (1)
- November 2016 (1)
- September 2016 (2)
- July 2016 (1)
- June 2016 (2)
- May 2016 (2)
- April 2016 (3)
- February 2016 (1)
- December 2015 (1)
- October 2015 (2)
- August 2015 (1)
- June 2015 (3)
- May 2015 (1)
- April 2015 (1)
- March 2015 (1)
- January 2015 (2)
- December 2014 (1)
- October 2014 (1)
- September 2014 (2)
- August 2014 (1)
- July 2014 (2)
- February 2014 (1)
- January 2014 (2)
- December 2013 (2)
- October 2013 (1)
- September 2013 (1)
- July 2013 (1)
- May 2013 (1)
- April 2013 (1)
- February 2013 (3)
- January 2013 (2)
- December 2012 (3)
- November 2012 (4)
- October 2012 (2)
- September 2012 (2)
- August 2012 (1)
- July 2012 (2)
- June 2012 (3)
- May 2012 (3)
- April 2012 (4)
- March 2012 (2)
- February 2012 (2)
- January 2012 (2)
- December 2011 (3)
- November 2011 (4)
- October 2011 (3)
- September 2011 (4)
- August 2011 (1)
Author Archives: social
Data-Driven Direct Mail: How to Segment Smarter and Sell More
Let’s face it—nobody wants to receive a mail piece that feels like it was meant for someone else. That’s why segmentation is so important. It’s how we make sure the right message lands in the right hands, at the right time.
At its core, segmentation is […]
Posted in Uncategorized
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
Comments Off on Data-Driven Direct Mail: How to Segment Smarter and Sell More
5 Ways to Use Direct Mail to Keep Customers Coming Back
Sure, direct mail is a great way to attract new buyers, but it is also a proven way to keep existing customers satisfied. Done right, it reminds people why they love your brand and gives them reasons to stay engaged. Here are five ways to […]
Posted in Uncategorized
Tagged direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing
Comments Off on 5 Ways to Use Direct Mail to Keep Customers Coming Back
3 Ways AI Is Changing the Way You Market
Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots. It can write your work emails and help you visualize new paint colors for your kitchen. While these abilities often take center stage, AI also holds tremendous potential in business […]
Posted in Uncategorized
Tagged direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing
Comments Off on 3 Ways AI Is Changing the Way You Market
5 Tips for Breaking Through the Marketing Noise
We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with thousands of marketing messages every day. Amidst this cacophony, you must find a way to get your marketing messages seen and heard.
How do you […]
Posted in Uncategorized
Comments Off on 5 Tips for Breaking Through the Marketing Noise
What Is Drip Marketing? (And Why It Still Works Wonders)
Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social media feed. A colorful postcard shows up in your mailbox. You begin receiving helpful product- or service-focused emails. If so, then […]
Posted in Uncategorized
Tagged direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing
Comments Off on What Is Drip Marketing? (And Why It Still Works Wonders)
Own The Story Customers Tell About You
You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions of your customers define your brand. It’s what they believe about you, not just what you say about yourself.
So, who’s shaping your brand story? Is […]
Posted in Uncategorized
Tagged direct mail, direct mail design, direct marketing, marketing, marketing communications
Comments Off on Own The Story Customers Tell About You
Want Customers to Remember? Use Print!
If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper concepts, print is the hands-down […]
Posted in Uncategorized
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
Comments Off on Want Customers to Remember? Use Print!
Want Increased ROI? Try This!
Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect personalization in all their marketing […]
Posted in Uncategorized
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
Comments Off on Want Increased ROI? Try This!
Double Your Impact: 5 Proven Ways to Fuse Direct Mail & Email
Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best marketing often happens when you use direct mail and email together. Here are five ways to combine the two channels and achieve great results.
1. […]
Posted in Uncategorized
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing
Comments Off on Double Your Impact: 5 Proven Ways to Fuse Direct Mail & Email
Embracing the Summer Advantage: Why Smart Marketers Stay Active While Others Slow Down
Many businesses mistakenly think their marketing efforts should take a backseat as summer arrives. It’s when people go on vacations, schools break for summer, and overall activity seems to slow down. Rather than pulling back, however, savvy marketers see the summer as an opportunity to […]
Posted in Uncategorized
Tagged direct mail, direct mail design, direct mail strategy, direct marketing, marketing, marketing communications
Comments Off on Embracing the Summer Advantage: Why Smart Marketers Stay Active While Others Slow Down
