Archives

Franklin Client Portal: A Customer Says “Thank You!”

When we redesigned our Client Portal, we had the goal of creating a cohesive, secure, user-friendly, and data-driven experience. A few years have passed and, in our humble opinion, those goals still ring true. In addition to in-depth tracking analytics, secure file uploads, and proofing, […]

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Lagniappe #5: Happy Holidays / Tips for Next Year’s Marketing Campaigns

In this special holiday edition of Lagniappe, Matthew Holliday sends Hol(L)iday wishes on behalf of the Franklin team, and shares several tips to keep in mind as you plan for the upcoming year’s marketing campaigns. Covering everything from Address Resolution Service to oversized postcards to […]

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Shoppers: How Brands Treat People Matters

How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot.

This is the finding of Global Web Index (GWI), one of the premier players in […]

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In 2021, Businesses Are Marketing Smarter, Not Harder

With the U.S. economy starting to re-open following the height of the coronavirus pandemic, what does this mean for marketing? Are companies continuing to hunker down? Or are they getting back to business? This is important to know both as a benchmark and for competitive […]

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Customer Retention Ideas That Don’t Involve Price

Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged […]

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Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many […]

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Lagniappe #3: Returned Mail – Yellow Stickers, Be Gone!

In this episode of Lagniappe, Matthew Holliday explores the tangled web that is returned and undeliverable mail…you know, those pesky yellow stickers no one likes to see! He uncovers some interesting facts about how undeliverable mail is handled, and provides a game-changing solution that can […]

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9×6 Postcards Will Qualify for Presorted First-Class Postcard Rates!

Beginning August 29th, the maximum size for postcards to qualify for the “preferred” Presorted First-Class Postcard rate in increasing. The previous maximum size was 6” x 4.25” – which limited the amount of value-added content that could be included. As a recognition of their desire […]

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Lagniappe #2: Meet the Team: Account Executive, Donna Melancon

In our second episode of Lagniappe, Matthew Holliday interviews Senior Account Executive, Donna Melancon. Donna, a 23-year member of the Franklin Family, chats with Matt about her hobbies outside of the office, what it’s like working at Franklin, her favorite products and services, and what […]

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Want Better Direct Mail Copy? Tighten It Up!

What’s one of the keys to creating great direct mail copy? Keeping it tight!

Over the years, the amount of copy used in direct mail campaigns has dropped.  In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of […]

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