With the 2014 postage increase have come some challenges. Specifically, what can mailers do to help reduce the impact of the postage increase? We have come up with an eight point plan to help do just that. This content was originally mailed to our clients […]
2014 Postage Rate Tables & Increases
Here are the 2014 postage rates that take effect on January 26, 2014. The table contains both the new rates, 2013 rates and variances by dollar amount and percentage. First class and standard mail both have average increases of just under 6%. The PRC approved […]
2013 in review
The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.
Here’s an excerpt:
A New York City subway train holds 1,200 people. This blog was viewed about 6,500 times in 2013. If it were a NYC subway train, it would take about 5 trips […]
2014 Postal Rate Increase
Regulators on Tuesday approved a temporary price hike of 3 cents for a first-class stamp, bringing the charge to 49 cents a letter in an effort to help the Postal Service recover from severe mail decreases brought on by the 2008 economic downturn. The cost […]
2014 USPS Promotional Schedule
The USPS has released its 2014 promotional calendar. Mailers can receive various discounts from 2% to 15% by taking advantage of these promotions. The promotions for 2014 represent a significant increase from the past two years. Here they are at a glance:
February 1 – March […]
How Great Marketers Can Inspire Action
We, as direct marketers, often consider the people we’re selling to as our target market. But we’re selling to people, not targets. To generate response, it’s essential to understand underlying demographics and interests about your customer. While this is a starting point, it’s not likely […]
USPS Mail Delivery Standards – Quick Lookup
Here’s a tool we often use when customers ask us how long it will take for a mailing to get from Point A to Point B. Just click on the following link:
https://ribbs.usps.gov/modernservicestandards/ssmaps/find_map.cfm
In the upper left corner you can select the Mail Class – First Class […]
Consumers Value Physical Mail, Even In This Digital Era
Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.
Approximately 1,800 consumers in Germany and the United States participated in the study, which […]
Postal Terminology – CASS vs. NCOA. What’s the difference?
In order to maximize the delivery of your mail, minimize returned mail (which wastes both production and postage costs), keep your database up to date and receive the lowest postage rate, you should always run your list through a CASS and NCOA process. We hear […]
Are You Eligible for a USPS Tech Credit?
The USPS has a new program in which mailers can receive a one-time postage credit if they have met specified mail volumes during the period from October 1, 2011 through September 30, 2012.
Program Overview In order to encourage mailers to convert to Full-Service mailing standards, […]
