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Regulators approve US Postal Service price increases set for April

Postal regulators in the United States have given the green light to Postal Service price changes planned to take effect from 26 April, 2015.

The Postal Regulatory Commission approved both adjustments to First Class Mail services as well as for competitive express and parcel shipping changes.

The […]

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Postal Service Files Market Dominant Price Change

Proposes an Additional $0.9 Billion in Annualized Contributions

WASHINGTON  ̶  On January 15, 2015 the Postal Service filed with the Postal Regulatory Commission (PRC) a Market Dominant price change based on a Consumer Price Index (CPI) cap authority of  1.966%.

The Postal Service believes strongly in the […]

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Quantifying Casino Advertising Spend

2014 in review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 15,000 times in 2014. If it were a concert at Sydney Opera House, it would […]

Postal Rates Will NOT Increase in January 2015

At today’s Association for Postal Commerce meeting Postmaster General, Pat Donahoe, announced that the USPS® will not be filing for a new price change in January.

He also informed the group that they would wait until early 2015 to reexamine the option. This means that current […]

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Will There Be A Postage Increase in 2015?

We have had several clients asking about 2015 postage and whether or not there will be a January increase.  The fact is, nobody knows for sure at this point.  Following are several possible scenarios.

The USPS has the option to file for another CPI (Consumer Price […]

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Marketers Seeing Dramatically Higher Response Rates from Direct Mail

Here are some pretty concise and compelling statistics from the Direct Marketing Association.  This spells good news for direct mail marketers.

In 2013, direct mail spending in U.S. reached $44 billion, while teleservices topped $41 billion. Digital media spend (search, display, other) came in at $44.2 […]

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What are the biggest email marketing pitfalls to avoid?

Experienced executives and experts share their advice and fixes for your challenges in business.

No one wants an email they just spent precious time perfecting to end up in a recipient’s digital trashcan. Eight in 10 people say the marketing emails they receive go mainly to […]

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Making Direct Mail Work

Planning and executing even the simplest direct mail campaign can be a challenge. And you can’t afford to take any shortcuts. But it takes more than a grasp of the mechanics of direct mail to be successful in direct mail.

For that, you need a long-term […]

USPS Announces Additional Facility Closures

The United States Postal Service is planning to resume the rationalization of our network of mail processing facilities which began in 2012. To provide adequate time for planning and preparation, the Postal Service is providing this six-month advance notice of consolidations, for up to 82 […]

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