WASHINGTON — The U.S. Postal Service announced plans to move ahead with a modified plan to consolidate its network of 461 mail processing locations in phases. The first phase of activities will result in up to 140 consolidations through February of 2013. Unless the circumstances […]
Putting the “WOW” Factor in the Mailbox
Getting your mailpiece noticed in the mailbox is the first step in having your offer read. After all, you’re competing with other direct mail offers, bills, catalogues and more. Another challenge is having enough marketing “real estate” to fully describe your offer or offers.
Franklin has […]
Senate OKs Postal Reform Bill
The Senate approved a bipartisan bill Wednesday aiming to restructure the cash-strapped U.S. Postal Service, clearing the way for a massive reduction in the agency’s workforce.
The final bill, passed by the Senate in a 62-37 vote, refunds to USPS overpayments it made to the federal […]
U.S. Postal Service Plans to Allow Mailer Logos and Marks on Permit Indicia
WASHINGTON – The U.S. Postal Service is planning to revise its mailing standards and has recently filed with the Postal Regulatory Commission to allow commercial mailers to include logos, trademarks, brand images or other kinds of marketing designs in the permit imprint indicia area of […]
USPS Language for Class of Mail Regarding Personal Information
Did you know that the postal service closely monitors Standard mail to make sure that mailers are not including just transactional content? For example, a mailer could send out a change-in-terms notice mailing, including the last four digits of the recipients account number, via Standard […]
Using Dynamic QR Codes to Deliver Variable Content
By now, most people know what a QR Code® is. They’re everywhere – in magazine ads, newspapers, billboards and direct mail pieces. By-and-large the code, when scanned with a mobile device, takes the user to static content. Typically it points to a web page containing […]
USPS Releases List of Mail Processing Facility Closings and Consolidations
As part of its plan to reduce costs by $20 billion, the Postal Service (USPS) released its decisions on closing and consolidating mail processing facilities. Click here for the complete list of facilities. There will be no actions taken until May 15, the end date […]
News on the 2012 QR Code® Promotion
The 2012 Mobile Commerce and Personalization Promotion provides mailers with an upfront postage discount on qualifying Standard Mail and First-Class Mail letters, flats, and cards that contain a mobile bar code or similar print technology that can be read or scanned by a mobile device. […]
Violating Trademark by Using QR Code?
There is a current thread in the 2D Codes for Global Media group on LinkedIn regarding a requirement to show the ® trademark symbol whenever using the term QR Code®. Following is the text of a warning message sent by Denso Wave, the creator of […]
Tags: 2d code, direct mailers, mail piece, qr code, usps
