There is a current thread in the 2D Codes for Global Media group on LinkedIn regarding a requirement to show the ® trademark symbol whenever using the term QR Code®. Following is the text of a warning message sent by Denso Wave, the creator of […]
Statement from USPS about “2nd Ounce Free” Program
Looking to boost commercial use of First-Class Mail, the US Postal Service this week launched its new “2nd Ounce Free” pricing program that enables direct mailers to send letters weighing up to two ounces for the one-ounce postage rate.
The USPS said the new pricing strategy […]
Reminder – New Postal Rates Take Effect Sunday, January 22nd
As announced last October, the USPS in increasing postal rates effective this Sunday. Standard mail is increasing by 2.124% or about one half a cent per piece.
First Class mail is increasing by one cent. The good news here is that the second ounce is free! Currently, […]
Tags: direct mail, postage increase, postal rate, usps
QR Code Campaign Results
QR codes – we see them more and more places. But, do they work? Do consumers scan the codes with their mobile devices and respond to the back-end content?
We recently conducted a campaign for an auto dealership that was offering a free 42″ flat panel […]
Tags: direct mail, QR, QR code response rate, QR codes, QR response
Direct Mail Spending Expected to Increase
Advertising Age Magazine reports that direct mail expenditures will show an increase of 2.9% in 2011. Here is the annual breakdown for all marketing segments (in $ Billions):
TV – 58.8
Radio – 16.4
Magazine – 18.6
Newspaper – 27.2
Outdoor – 7.3
Internet – 25.9
Direct Mail – 49.0
Telemarketing – 50.3
Sales […]
EMAIL And Its Opportunities For USPS
By V. A. SHIVA VASHIVA@MIT.EDU
For 20 years, as the Infographic shows, the US Postal Service (USPS) did not recognize EMAIL as a contender to their organization. In their focus in delivering physical mail, which they performed commendably, they lost track of another part of their […]
Tags: email, email and USPS, usps
The Man Who Invented Email
If you’re reading this, you’re online and, as such, you probably have
an email account. But have you ever wondered about the origins of
email? It’s not exactly a cut-and-dried case, as various forms of
electronic messaging have been around since the humble telegraph.
I had the opportunity to […]
Merge email and direct mail to reclaim lost ‘wow’ factor
Like the big mail drops of yesteryear, people are being inundated with
email, which gets ignored and deleted. The “wow” factor, once a
signature of direct mail pieces, is sorely absent in email. Thus, we’re
seeing a resurgence of direct mail. However, direct mail alone can’t
capture what it […]
How Far Does Your 44 Cents Go?
When mailing a letter that weighs about one ounce, the U.S. Postal
Service’s 44 cents is one of lowest First Class postage rates. Whether
you are mailing a letter locally or sending a greeting card across
country, it still only costs 44 cents now, but will increase to […]
