2013 USPS Promotions & Incentive Programs
To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]
Digital Slowdown
The response rate for direct mail rides high in the face of digital increase
If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail. The Direct Marketing Association (DMA) has found that direct […]
USPS Proposed Rate Increases for Business Mail
By now most have heard that the price of a First Class stamp will increase to $0.46 in January. The rates for business mail – automated presorted mail – will also increase.
First Class mail will increase about $0.01 per piece or roughly 2.6%. Standard mail […]
U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion
Direct Mail Discounts for Online Merchants Timed for Cyber Monday
Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]
Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?
As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]
Mail Piece Dimension Changes Take Effect January 2013
Beginning on January 5, 2013 the USPS is requiring that all folded self-mailers have a maximum size of 10.5″ x 6″. The current maximum is 11.5″ x 6.125″, the same as letter-sized pieces.
There has been some confusion on whether or not letter-sized pieces (inserted envelopes […]
Direct Mail Motivating More Online Donations
Donors are more than three times likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.
The study, conducted on behalf of non-profit advising firm Dunham+Company by research firm Campbell Rinker, found that 17% […]
Franklin Employee Develops a New App – Introducing AutoLocate®
Franklin employee, Gene Smith, has published a new app on the Apple App Store. Do you have a guest coming who has become lost? Want to know if your delivery truck has arrived at its destination? Want your child to have an easy way to […]
Tags: Apple App Store, AutoLocate, GPS, iPad, iPhone, Location Services, New Apps
Eight simple questions to help you choose your direct mail partner
Looking at a new direct mail firm? Or, re-evaluating your current one? Here are eight simple questions you can and should ask during your decision-making process.
1. Are you financially stable?
This is a vitally important question. Many suppliers are struggling with current trading conditions. You […]
