By now most have heard that the price of a First Class stamp will increase to $0.46 in January. The rates for business mail – automated presorted mail – will also increase.
First Class mail will increase about $0.01 per piece or roughly 2.6%. Standard mail […]
Direct Mail Discounts for Online Merchants Timed for Cyber Monday
Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]
As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]
Beginning on January 5, 2013 the USPS is requiring that all folded self-mailers have a maximum size of 10.5″ x 6″. The current maximum is 11.5″ x 6.125″, the same as letter-sized pieces.
There has been some confusion on whether or not letter-sized pieces (inserted envelopes […]
Donors are more than three times likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.
The study, conducted on behalf of non-profit advising firm Dunham+Company by research firm Campbell Rinker, found that 17% […]
Franklin employee, Gene Smith, has published a new app on the Apple App Store. Do you have a guest coming who has become lost? Want to know if your delivery truck has arrived at its destination? Want your child to have an easy way to […]
Looking at a new direct mail firm? Or, re-evaluating your current one? Here are eight simple questions you can and should ask during your decision-making process.
1. Are you financially stable?
This is a vitally important question. Many suppliers are struggling with current trading conditions. You […]
According to a case study, on behalf of Britain’s Royal Mail , by leading global research agency, Millward Brown, functional Magnetic Resonance Imagery (fMRI) scanning comparing tangible materials (a.k.a., mail) to digital messaging showed that print, (a.k.a., mail):
Leaves a deeper footprint in the brain – […]
As you probably already know, the USPS is repeating the QR Code promotion it began in 2011. Again, the time frame for this will be July through August. There are some material changes to this year’s promotion. First, the discount this year is 2% (it […]
Several of our associates recently attended a USPS presentation on how to design mail for the lowest cost and fastest delivery. Given recent rate increases and upcoming facility closings, making sure your mail meets the best standards is increasingly important. The presentation covers many important […]
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