The Ad Age 2013 spending forecast is out and there are a few categories showing significant cuts. Since this blog focuses primarily on direct mail, we are happy to see that it is alive and well. Spending is projected to hit $51.5 billion for a […]
2013 Postage Rate Chart
We posted in an earlier blog that postage rates for all First Class, Standard and Non Profit mail would be increasing about 2.5% beginning January 27, 2013. Details of these rates and applicable discounts for automation and destination entry drop shipping are available. You can view […]
2012 in review
The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.
Here’s an excerpt:
600 people reached the top of Mt. Everest in 2012. This blog got about 6,700 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, […]
Purchased Mailing Lists – Nobody is Perfect
When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability. No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list. The […]
Reminder of 2013 Postal Changes
With the new year almost upon us, we thought we should quickly review USPS changes coming in the new year.
Mail Piece Dimension Change: The size for folded self-mailers changes on January 5, 2013. The new maximum is 10 1/2 x 6 inches. Anything larger than […]
Is Your Data Safe Enough to Pass an Audit?
There is ever-increasing scrutiny on data privacy and safety. In many cases, your customer data is your most valuable asset. You may have gone through the necessary steps to keep it away from inquiring minds, but is it really as safe as you think?
By going […]
4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE
4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE.
2013 USPS Promotions & Incentive Programs
To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]
Digital Slowdown
The response rate for direct mail rides high in the face of digital increase
If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail. The Direct Marketing Association (DMA) has found that direct […]
