As this challenging year draws to a close, we are filled with thanks and gratitude for our clients and partners – our extended Franklin family. We look forward to a brighter 2021, and wish you a new year filled with joy and prosperity. […]
Why Lifetime Customer Value Matters (A Lot)
As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this […]
Tags: customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail strategy, direct mail trends, direct marketing, drip marketing, LCV, Lifetime Customer Value, marketing, marketing communications, multichannel customer experience, multichannel marketing, personalized marketing
Why Informed Delivery Might Be Your New Multichannel Best Friend
Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest.
It’s called USPS […]
Tags: cross-channel marketing, direct mail, direct mail design, direct mail success, direct mail trends, Informed Delivery, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing, United States Postal Service, usps, USPS Informed Delivery
3 Ways Personalization Benefits Your Non-profit Fundraising
Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your mission, care about that mission, and understand the difference you make in the world.
Personalizing
your communications helps achieve these goals. How? […]
Tags: data driven marketing strategies, digital marketing, direct mail design, direct mail partners, direct mail strategy, direct mail success, direct mail trends, direct marketing, fundraising, marketing, marketing communications, nonprofit, nonprofit direct mail, personalization, personalize, personalized marketing
Want to Sell More? Make Your Marketing Customer-Centric
Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps […]
Tags: communication, cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail success, direct mailers, direct marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing
Touch Your Customers with Surveys and Watch Sales Grow
It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest […]
Persistence Pays Off with 1400% ROI
Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far […]
When It Comes to Typography, Look Like a Pro
What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by […]
How to Stay in Touch Without Being Annoying
What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, […]
Saving Money on Print by Using Digital Storefronts
When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can […]
