Looking to boost commercial use of First-Class Mail, the US Postal Service this week launched its new “2nd Ounce Free” pricing program that enables direct mailers to send letters weighing up to two ounces for the one-ounce postage rate.
The USPS said the new pricing strategy […]
As announced last October, the USPS in increasing postal rates effective this Sunday. Standard mail is increasing by 2.124% or about one half a cent per piece.
First Class mail is increasing by one cent. The good news here is that the second ounce is free! Currently, […]
QR codes – we see them more and more places. But, do they work? Do consumers scan the codes with their mobile devices and respond to the back-end content?
We recently conducted a campaign for an auto dealership that was offering a free 42″ flat panel […]
Advertising Age Magazine reports that direct mail expenditures will show an increase of 2.9% in 2011. Here is the annual breakdown for all marketing segments (in $ Billions):
TV – 58.8
Radio – 16.4
Magazine – 18.6
Newspaper – 27.2
Outdoor – 7.3
Internet – 25.9
Direct Mail – 49.0
Telemarketing – 50.3
Sales […]
By V. A. SHIVA VASHIVA@MIT.EDU
For 20 years, as the Infographic shows, the US Postal Service (USPS) did not recognize EMAIL as a contender to their organization. In their focus in delivering physical mail, which they performed commendably, they lost track of another part of their […]
If you’re reading this, you’re online and, as such, you probably have
an email account. But have you ever wondered about the origins of
email? It’s not exactly a cut-and-dried case, as various forms of
electronic messaging have been around since the humble telegraph.
I had the opportunity to […]
Like the big mail drops of yesteryear, people are being inundated with
email, which gets ignored and deleted. The “wow” factor, once a
signature of direct mail pieces, is sorely absent in email. Thus, we’re
seeing a resurgence of direct mail. However, direct mail alone can’t
capture what it […]
When mailing a letter that weighs about one ounce, the U.S. Postal
Service’s 44 cents is one of lowest First Class postage rates. Whether
you are mailing a letter locally or sending a greeting card across
country, it still only costs 44 cents now, but will increase to […]
Direct mailers generally add seed names to their mailing list that are mailed to themselves and other members of their company or organization. Other than to see for themselves that the mailing was conducted with the quality they expected, many use seeds as a barometer […]
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