USPS prices are going up in 2017. First Class mail goes from 47 to 49 cents on Jan. 22, with other products seeing varying price increases.
On Tuesday, the PRC approved all postage raises USPS requested, except for […]
65 North American Companies Remove “Go Paperless – Go Green” Claims
Two Sides Campaign Continues to Gain Traction as Major Brand Name Companies Change Marketing Campaigns Used to Promote Electronic Services
CHICAGO (September 22, 2016) – Today, Two Sides North America, Inc. confirmed that over 65 leading North American companies have removed inaccurate anti-paper claims as a […]
Back To School – Postal Optimization 101
As our children begin a new school year, we thought it would be a great time to post some “study notes” on the data hygiene services Franklin performs on your mail files. These services ensure that your mail is delivered quickly and accurately at the […]
15 Tried and True Rules for Direct Mail From A Legend
There seems to be as many theories regarding nonprofit direct mail as there are about the weather. No other area of today’s fundraising world has as many consultants and “experts” making their opinions known on a single subject.
Perhaps this is the case because it is relatively […]
Casino Direct Mail: Competing on Experience or Price?
Some brands chose to compete on experience while others compete on price. Given the two options why would you pick price?
One of our first clients was a database marketing specialist. Through working with them, we were afforded the opportunity to talk to marketers about how […]
Top 5 Reasons People Don’t Trust Your Direct Mail Marketing
Direct mail marketing is considered the most trustworthy marketing by recipients, so why wouldn’t they trust your direct mail? There are actually many of reasons for this. We will focus on the top five reasons, as they are the most common.
1. Superficial/Unbelievable Content
People don’t want […]
DO YOU KNOW HOW TO TRACK THE ROI OF YOUR DIRECT MAIL?
Measuring your successes against your cost is incredibly important. Chances are you’ve created goals for your campaigns, and understanding your return on investment can ultimately help you further the success of your business. Let’s take a look at how you can not only track the […]
U.S. Paper Recovery Rate Sets Record in 2015
The U.S. paper recovery rate increased by 1.4 percentage points in 2015 to a record-high 66.8 percent. The previous high point of 66.4 percent was recorded in 2011.
The paper recovery rate measured 33.5 percent back in 1990, which was the base year against which the […]
How Personalization Improves Direct Mail Response Rates
Direct mail personalization helps your piece stand out in mailboxes.
Personalization shifts the focus of a direct mail campaign from the company to the customer or client. It seeks to create a connection with the customer or client, which makes them feel valued and appreciated. In […]
Tracking Your Mail Makes All the Difference
Direct mail marketing is very data centric. Marketers are great at leveraging data about their customers and prospects, but many have never thought of leveraging USPS delivery data. The USPS has made many technological advancements over the years to enhance the visibility of mail as […]
