{"id":754,"date":"2017-06-06T13:01:42","date_gmt":"2017-06-06T19:01:42","guid":{"rendered":"http:\/\/gofranklingo.com\/blog\/?p=754"},"modified":"2018-07-13T02:01:04","modified_gmt":"2018-07-13T08:01:04","slug":"global-study-most-people-highly-value-paper-and-print","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2017\/06\/06\/global-study-most-people-highly-value-paper-and-print\/","title":{"rendered":"Global Study: Most People Highly Value Paper and Print"},"content":{"rendered":"<div class=\"row\"><\/p>\n<p><\/p>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-12 col-md-12 textblock\"><\/p>\n<p><\/p>\n<p><\/p>\n<p>Submitted by: <span class=\"user\">Phil Riebel<\/span> 06\/06\/2017<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/div>\n<p><\/p>\n<p><\/p>\n<p><\/div>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<div class=\"row\"><\/p>\n<p><\/p>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-12 col-md-12 textblock\"><\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Two Sides publishes key results of global survey on the Attractiveness and Sustainability of Paper and Print<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/div>\n<p><\/p>\n<p><\/p>\n<p><\/div>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<div class=\"row\"><\/p>\n<p><\/p>\n<p><\/p>\n<div class=\"col-xs-12 col-sm-12 col-md-12 textblock\"><\/p>\n<p><\/p>\n<p><\/p>\n<p>The recent issue of Paper360 (May\/June) features consumer survey results on global attitudes towards paper and print, as well as toward corporate environmental claims promoting digital over paper-based communications.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>The article concludes that there is a clear preference for print on paper across all countries and regions analyzed (Australia, New Zealand, South Africa, United Kingdom, United States), likely indicating a more fundamental and human way that people react to the physicality of print on paper. Many prefer paper-based communications to digital options for a variety of reasons, including ease of reading, tactile experience, and a lack of internet access.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>These findings may also be partially explained by neuroscientific studies that have shown that our brains have a much more emotional and meaningful connection when we read on paper versus screens.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Here are a few highlights mentioned in the article:<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<ul><\/p>\n<p><\/p>\n<p><\/p>\n<li>88-91% of respondents agreed that, when responsibly produced, used and recycled, print and paper can be a sustainable way to communicate.<\/li>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<li>85-89% agreed that, when forests are responsibly managed, it is environmentally acceptable to use trees to produce products such as wood for construction and paper for printing.<\/li>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<li>80-85% receiving environmental claims such as \u201cgo green \u2013 go paperless\u201d believe companies are merely seeking to save costs.<\/li>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<li>62-79% want the option to continue receiving printed information because it provides a more permanent record.<\/li>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<li>72-77% would be unhappy if they were asked to pay a premium for paper bills and statements.<\/li>\n<p><\/p>\n<p><\/p>\n<p><\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>For much more please see the <a href=\"http:\/\/www.twosidesna.org\/includes\/files\/upload\/files\/P360-art.pdf\" target=\"_blank\">full article<\/a> or the full <a href=\"http:\/\/www.nxtbook.com\/naylor\/PPIS\/PPIS0317\/index.php#\/2\">May\/June issue of Paper360<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Source: \u00a0<a href=\"http:\/\/www.twosidesna.org\/\">http:\/\/www.twosidesna.org\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<\/p>\n<\/p>\n<\/p>\n<p>Submitted by: Phil Riebel 06\/06\/2017<\/p>\n<\/p>\n<p>\n<p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>Two Sides publishes key results of global survey on the Attractiveness and Sustainability of Paper and Print<\/p>\n<\/p>\n<p>\n<p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>The recent issue of Paper360 (May\/June) features consumer survey results on global attitudes towards paper and print, as well as toward corporate environmental claims promoting [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[149,148,147,129],"class_list":["post-754","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-environment","tag-paper","tag-printing","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":2,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/754\/revisions"}],"predecessor-version":[{"id":756,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/754\/revisions\/756"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}