{"id":645,"date":"2015-06-23T14:20:10","date_gmt":"2015-06-23T19:20:10","guid":{"rendered":"https:\/\/gofranklingo.wordpress.com\/?p=645"},"modified":"2018-07-13T02:02:05","modified_gmt":"2018-07-13T08:02:05","slug":"reading-from-paper-or-reading-from-screens-what-do-u-s-consumers-prefer","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2015\/06\/23\/reading-from-paper-or-reading-from-screens-what-do-u-s-consumers-prefer\/","title":{"rendered":"Reading from Paper or Reading from Screens. What do U.S. Consumers Prefer?"},"content":{"rendered":"<p><span style=\"font-family:'Arial', 'sans-serif'\">Two Sides has released the results of a new survey into the preferences of U.S. consumers for printed and\u00a0digital communications.<\/span><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><span style=\"font-family:'Arial', 'sans-serif'\">The results highlight that 88% of respondents indicate that they understand, retain or use information better when they read print on paper compared to lower percentages (64% and less) when reading on electronic devices.\u00a0 The same trend was found for reading complicated documents with 80% indicating a clear preference for reading print on paper, and reading on screens showing a much lower preference than print at below 16% across all age groups.<\/span><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><span style=\"font-family:'Arial', 'sans-serif'\">While acceptance of digital media is generally stronger among younger age-groups, there is also a strong preference for print on paper existing across all ages.<\/span><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Source:\u00a0Two Sides North America \u00a0 \u00a0<a href=\"http:\/\/twosidesna.org\" target=\"_blank\">http:\/\/twosidesna.org<\/a><\/p>\n<p><\/p>\n<p><\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>Two Sides has released the results of a new survey into the preferences of U.S. consumers for printed and\u00a0digital communications.<\/p>\n<\/p>\n<\/p>\n<p>The results highlight that 88% of respondents indicate that they understand, retain or use information better when they read print on paper compared to lower percentages [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[18,33,90,129],"class_list":["post-645","post","type-post","status-publish","format-standard","hentry","category-recent-posts","tag-advantages-of-direct-mail","tag-direct-mail","tag-paper-vs-digital","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=645"}],"version-history":[{"count":0,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/645\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}