{"id":639,"date":"2015-06-15T12:59:35","date_gmt":"2015-06-15T17:59:35","guid":{"rendered":"https:\/\/gofranklingo.wordpress.com\/?p=639"},"modified":"2018-07-13T02:02:07","modified_gmt":"2018-07-13T08:02:07","slug":"how-to-eliminate-returned-mail","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2015\/06\/15\/how-to-eliminate-returned-mail\/","title":{"rendered":"How to Eliminate Returned Mail"},"content":{"rendered":"

\"acs\"<\/a>If you’re a direct mailer, you are likely familiar with the sight of trays of mail with these ugly yellow labels. \u00a0The USPS identifies these as UAA mail (Undeliverable As Addressed). 6.4% of all standard mail is UAA, and 3.4% of first class mail.<\/p>\n

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These are the result of using an endorsement on your mail such as Return Service Requested<\/em>. If you do not use an endorsement, standard mail is simply discarded. \u00a0In that case you could be mailing to \u00a0bad addresses multiple times and not know it, wasting valuable postage and production costs.<\/p>\n

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The post office now has a service that will eliminate both of these scenarios. \u00a0By using their electronic Address Change Service (ACS) you can eliminate all physical returned mail. \u00a0You need to put a new endorsement line on your mail – Electronic Service Requested. \u00a0<\/em>By doing so, your mail shop should be able to receive data directly from the USPS and make it available for you to download. Likewise, by using this endorsement, you can know which mail is being discarded so you can discontinue mailing to those addresses. \u00a0In both cases you can update your database without laborious keypunching.<\/p>\n

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The other requirement is that the IMBC (Intelligent Mail Barcode) needs to contain identifying characters that the USPS will detect as your mail is scanned.<\/p>\n

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You can read more here:<\/p>\n

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http:\/\/about.usps.com\/publications\/pub8\/pub8_005.htm<\/a><\/p>\n

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For more information, continue to follow this blog or contact us at:<\/p>\n

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TheFranklinTeam@gofranklingo.com<\/a><\/p>\n

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\n","protected":false},"excerpt":{"rendered":"

If you’re a direct mailer, you are likely familiar with the sight of trays of mail with these ugly yellow labels. \u00a0The USPS identifies these as UAA mail (Undeliverable As Addressed). 6.4% of all standard mail is UAA, and 3.4% of first class mail.<\/p>\n<\/p>\n<\/p>\n

These are […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[33,34,41,122,128,131,132],"class_list":["post-639","post","type-post","status-publish","format-standard","hentry","category-recent-posts","tag-direct-mail","tag-direct-mail-budget","tag-direct-mail-trends","tag-save-postage","tag-standard-mail","tag-u-s-postal-service","tag-usps"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=639"}],"version-history":[{"count":0,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/639\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}