When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability.\u00a0 No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list.\u00a0 The best deliverability rate we have seen boasted by the best list compilers is 95%.\u00a0 If you explain this to your customer up front, they may have a better understanding of what they are buying and will not be caught off guard when they receive some returns.<\/p>\n
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A customer may see a tray of returns and think it looks like a huge number, but not realize that\u00a0 tray they are looking at is actually only 1% of the job.\u00a0 For example, if we mail 30,000 pieces, a low 1% return rate would be 300 returns.\u00a0 We could have as many as 5%, or 1,500 returns, and still be within the list source\u2019s deliverability claim, although this is a large amount.\u00a0 We would imagine that many clients may feel that if they pay for a record, they expect it to be delivered every single time.\u00a0 Any<\/em> returns may seem like too many to them, and we want to run all of the processes on the data we can to drop the number.\u00a0 Most consumer databases are rebuilt from scratch every two months, and processed through NCOA, the deceased file, and do-not-mail lists monthly.\u00a0Some people move and don\u2019t give forwarding addresses to USPS.\u00a0 Running Address Resolution Service may help correct a small number of them.\u00a0 But even all of these processes will not eliminate<\/i> undeliverable mail pieces.<\/p>\n <\/p>\n <\/p>\n <\/p>\n By making sure your client is aware of this up front, you may avoid any back-end frustrations and misunderstandings.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n \n","protected":false},"excerpt":{"rendered":" When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability.\u00a0 No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list.\u00a0 The […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[33,34,38,43,67,68,77,108,119,120,132],"class_list":["post-455","post","type-post","status-publish","format-standard","hentry","category-recent-posts","tag-direct-mail","tag-direct-mail-budget","tag-direct-mail-spending","tag-direct-mailers","tag-mail","tag-mail-delivery","tag-mailing-lists","tag-purchased-mailing-lists","tag-returned-mail","tag-returned-mail-rates","tag-usps"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=455"}],"version-history":[{"count":0,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/455\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}