The response rate for direct mail rides high in the face of digital increase<\/b><\/p>\n
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\u00a0<\/b>If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail.\u00a0 The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4 percent response rate compared to email\u2019s comparatively tame average of .12 percent.<\/p>\n
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Translated into ratios, direct mail has a response rate of up to 10 to 30 times that of email.\u00a0 Direct mail\u2019s response rate jumps even higher when compared to online display.<\/p>\n
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The DMA used transactional data from Bizo and Epsilon to analyze more than 29 billion emails and 2 billion online display impressions.\u00a0 The group tracked consumer actions both immediately following a click and in the days and weeks after being exposed to an online ad.<\/p>\n
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Overall for display, only 6 percent converted as a result of the immediate action of the click, meaning that 94 percent of conversions happen at a later date \u2013 an important finding, considering that the success of display\u2019s impact is generally judged by its click-through rate.<\/p>\n
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A DMA spokesperson attributed some of direct mail\u2019s continued strength to the fact that consumers today are faced with an ever-increasing number of digital messages received via banners, email inboxes, social media, etc.<\/p>\n
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Source:\u00a0\u00a0 Direct Marketing Association<\/i><\/p>\n
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The response rate for direct mail rides high in the face of digital increase<\/p>\n<\/p>\n<\/p>\n
\u00a0If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail.\u00a0 The Direct Marketing Association (DMA) has found that direct […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[33,34,38,41,43,47,60,122,132],"class_list":["post-425","post","type-post","status-publish","format-standard","hentry","category-recent-posts","tag-direct-mail","tag-direct-mail-budget","tag-direct-mail-spending","tag-direct-mail-trends","tag-direct-mailers","tag-email","tag-increased-response-rates","tag-save-postage","tag-usps"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=425"}],"version-history":[{"count":0,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/425\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}