Beginning on January 5, 2013 the USPS is requiring that all folded self-mailers have a maximum size of 10.5″ x 6″.\u00a0 The current maximum is 11.5″ x 6.125″, the same as letter-sized pieces.<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
There has been some confusion on whether or not letter-sized pieces (inserted envelopes and over-sized postcards) would also be subject to the new 10.5″ x 6″ maximum.\u00a0 We have received confirmation from the USPS that letter-sized pieces may still be mailed within the existing standards – 11.5″ x 6.125″ maximum after the January 5th date.<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
Reformatting all of the existing self-mailer formats will certainly represent a challenge for designers and for marketers who will have a little less space for their message.\u00a0 To read the full directive on the new self-mailers regulations, please click this link:\u00a0 http:\/\/1.usa.gov\/puVStQ<\/a><\/p>\n <\/p>\n <\/p>\n \n","protected":false},"excerpt":{"rendered":" Beginning on January 5, 2013 the USPS is requiring that all folded self-mailers have a maximum size of 10.5″ x 6″.\u00a0 The current maximum is 11.5″ x 6.125″, the same as letter-sized pieces.<\/p>\n<\/p>\n<\/p>\n There has been some confusion on whether or not letter-sized pieces (inserted envelopes […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[41,43,71,72,125,132],"class_list":["post-396","post","type-post","status-publish","format-standard","hentry","category-recent-posts","tag-direct-mail-trends","tag-direct-mailers","tag-mail-design","tag-mail-design-faq","tag-self-mailers","tag-usps"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=396"}],"version-history":[{"count":0,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/396\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}