{"id":333,"date":"2012-06-18T10:04:09","date_gmt":"2012-06-18T15:04:09","guid":{"rendered":"http:\/\/gofranklingo.wordpress.com\/?p=333"},"modified":"2018-07-13T02:04:21","modified_gmt":"2018-07-13T08:04:21","slug":"direct-mail-neurology-who-knew","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2012\/06\/18\/direct-mail-neurology-who-knew\/","title":{"rendered":"Direct Mail Neurology.  Who knew?"},"content":{"rendered":"<p>According to a case study, on behalf of Britain\u2019s Royal Mail , by leading global research agency, Millward Brown, functional Magnetic Resonance Imagery (fMRI) scanning comparing tangible materials (a.k.a., mail) to digital messaging showed that print, (a.k.a., mail):<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<ul><\/p>\n<p><\/p>\n<li>Leaves a deeper footprint in the brain \u2013 more \u201creal\u201d or relational to the brain<\/li>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<li>Involves more emotional processing (important for memory and brand associations)<\/li>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<li>Produced more brain responses connected with internal feelings (suggesting greater internalization of the ads\/material)<\/li>\n<p><\/p>\n<p><\/ul>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><a href=\"http:\/\/gofranklingo.com\/blog\/wp-content\/uploads\/2012\/06\/neurology1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-335\" title=\"Neurology\" src=\"http:\/\/gofranklingo.com\/blog\/wp-content\/uploads\/2012\/06\/neurology1.jpg\" alt=\"\" width=\"500\" height=\"180\" srcset=\"https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2012\/06\/neurology1.jpg 843w, https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2012\/06\/neurology1-300x108.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a>\u00a0\u00a0\u00a0\u00a0 <em>Red = brain activity viewing mail;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Blue = brain activity viewing digital <\/em><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>The fMRI scan showed larger multiple areas of recognition in areas of the brain considered to process emotional, memory, and motor functions when holding a physical piece compared to one small focus point area in the when viewing the same message on screen\/digital messaging.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Click this link to read the full report,\u00a0<span style=\"color:#0000ff\"><\/p>\n<p><\/p>\n<p><\/p>\n<p><a href=\"http:\/\/www.gofranklingo.com\/pdf\/DirectMailNeurology.pdf\"><span style=\"color:#0000ff\">http:\/\/www.gofranklingo.com\/pdf\/DirectMailNeurology.pdf<\/span><\/a><\/span><\/p>\n<p><\/p>\n<p><\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>According to a case study, on behalf of Britain\u2019s Royal Mail , by leading global research agency, Millward Brown, functional Magnetic Resonance Imagery (fMRI) scanning comparing tangible materials (a.k.a., mail) to digital messaging showed that print, (a.k.a., mail):<\/p>\n<\/p>\n<\/p>\n<p>Leaves a deeper footprint in the brain \u2013 [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[18,33,67,83,104],"class_list":["post-333","post","type-post","status-publish","format-standard","hentry","category-recent-posts","tag-advantages-of-direct-mail","tag-direct-mail","tag-mail","tag-neurology","tag-print-vs-digital"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=333"}],"version-history":[{"count":0,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/333\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}