{"id":295,"date":"2012-05-02T10:44:20","date_gmt":"2012-05-02T15:44:20","guid":{"rendered":"http:\/\/gofranklingo.wordpress.com\/?p=295"},"modified":"2018-07-13T02:04:34","modified_gmt":"2018-07-13T08:04:34","slug":"putting-the-wow-factor-in-the-mailbox-2","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2012\/05\/02\/putting-the-wow-factor-in-the-mailbox-2\/","title":{"rendered":"Putting the &#8220;WOW&#8221; Factor in the Mailbox"},"content":{"rendered":"<p>Getting your mailpiece noticed in the mailbox is the first step in having your offer read.\u00a0 After all, you\u2019re competing with other direct mail offers, bills, catalogues and more.\u00a0 Another challenge is having enough marketing \u201creal estate\u201d to fully describe your offer or offers.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Franklin has developed what we feel is a solution to these challenges, or as one of our clients put it \u201ceverything a direct mail piece should be.\u201d\u00a0 Our oversized self-mailer is a full 17\u201d by 22\u201d in size and one full side can be dedicated to personalized, variable data offers.\u00a0 Those variable offers can include machine-readable barcodes, specialized event calendars and even personalized 2D codes leading to personalized mobile web pages.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Rather than trying to describe it, why don\u2019t you take a look yourself?\u00a0 Just <a href=\"http:\/\/www.gofranklingo.com\/pdf\/Franklin_Grande.pdf\">Click Here.<\/a>\u00a0 There you\u2019ll see our mailer for our fictional Franklin Grande Riviera Resort Hotel and Casino.\u00a0 If you would like us to mail you a printed sample just email us at <a href=\"mailto:info@gofranklingo.com\">info@gofranklingo.com<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>We value your opinion \u2013 please tell us what you think about this concept in the \u2018LEAVE A REPLY\u2019 box below.\u00a0 Thanks!<\/p>\n<p><\/p>\n<p><\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>Getting your mailpiece noticed in the mailbox is the first step in having your offer read.\u00a0 After all, you\u2019re competing with other direct mail offers, bills, catalogues and more.\u00a0 Another challenge is having enough marketing \u201creal estate\u201d to fully describe your offer or offers.<\/p>\n<\/p>\n<\/p>\n<p>Franklin has [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[29,33,41,43,71,80,125],"class_list":["post-295","post","type-post","status-publish","format-standard","hentry","category-recent-posts","tag-data-driven-marketing-strategies","tag-direct-mail","tag-direct-mail-trends","tag-direct-mailers","tag-mail-design","tag-marketing-strategies-for-casinos","tag-self-mailers"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":0,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/295\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}