{"id":262,"date":"2012-04-11T12:57:52","date_gmt":"2012-04-11T17:57:52","guid":{"rendered":"http:\/\/gofranklingo.wordpress.com\/?p=262"},"modified":"2018-07-13T02:04:44","modified_gmt":"2018-07-13T08:04:44","slug":"what-channels-influence-buying-decisions-the-most","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2012\/04\/11\/what-channels-influence-buying-decisions-the-most\/","title":{"rendered":"What Channels Influence Buying Decisions the Most?"},"content":{"rendered":"<p>In a world abuzz with the idea that social networking channels are becoming a dominant factor in buying decisions, it was interesting to read that email and direct mail are still king.\u00a0 And by a big margin!\u00a0 Check out the following results from a survey conducted by ExactTarget.com.\u00a0 Even the younger age group of 15 to 24 is heavily influenced by these channels.\u00a0 While we are all in favor of, and participate heavily in, Twitter, Facebook and LinkedIn, don\u2019t ignore the traditional channels for your marketing message.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p style=\"text-align:left\"><a href=\"http:\/\/gofranklingo.com\/blog\/wp-content\/uploads\/2012\/04\/exacttarget2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270\" title=\"ExactTarget\" src=\"http:\/\/gofranklingo.com\/blog\/wp-content\/uploads\/2012\/04\/exacttarget2.jpg\" alt=\"SSurvey Results\" width=\"500\" height=\"167\" srcset=\"https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2012\/04\/exacttarget2.jpg 1249w, https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2012\/04\/exacttarget2-300x101.jpg 300w, https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2012\/04\/exacttarget2-1024x344.jpg 1024w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><em>Source:\u00a0 ExactTarget 2012 Channel Preferences Survey<\/em><\/p>\n<p><\/p>\n<p><\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>In a world abuzz with the idea that social networking channels are becoming a dominant factor in buying decisions, it was interesting to read that email and direct mail are still king.\u00a0 And by a big margin!\u00a0 Check out the following results from a survey [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[21,33,47,118,127],"class_list":["post-262","post","type-post","status-publish","format-standard","hentry","category-recent-posts","tag-buying-decisions","tag-direct-mail","tag-email","tag-response-rates","tag-social-networking"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":0,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}