{"id":2356,"date":"2025-07-15T10:00:00","date_gmt":"2025-07-15T15:00:00","guid":{"rendered":"https:\/\/blog.gofranklingo.com\/?p=2356"},"modified":"2025-07-07T19:08:07","modified_gmt":"2025-07-08T00:08:07","slug":"want-increased-roi-try-this","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2025\/07\/15\/want-increased-roi-try-this\/","title":{"rendered":"Want Increased ROI? Try This!"},"content":{"rendered":"
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Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect personalization in all their marketing communications, including direct mail. Are you giving it to them?<\/p>\n\n\n\n

According to Statista, 84% of marketers \u201calways\u201d or frequently\u201d personalize experiences for their customers, and according to Segment, 70% of marketers are increasing their investment in personalization within the following year. According to Adobe, 68% of marketers who use personalization say their efforts exceeded projected targets.<\/p>\n\n\n\n

These are some powerful numbers! But simply using data in your direct mail doesn\u2019t produce these kinds of results. To be successful with personalization, you need to follow best practices for using that data in a way that will resonate with your target audience.  <\/p>\n\n\n\n

What does this look like?<\/p>\n\n\n\n

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  • Segment your mailings into \u201clike\u201d target audiences so you can send them highly targeted content.<\/li>\n\n\n\n
  • Keep your data current so that your targeting is accurate and relevant.<\/li>\n\n\n\n
  • Append your data to fill in any missing fields. (Nothing feels less personal than a postcard that says, \u201cDear recipient.\u201d)<\/li>\n\n\n\n
  • Create highly targeted messaging that is appropriate and relevant to each segment.<\/li>\n\n\n\n
  • Using personalization like name and imagery as the \u201ccherry on top\u201d to more fully engage recipients and make them feel valued.<\/li>\n<\/ul>\n\n\n\n

    While data-driven direct mail might seem unfamiliar and challenging, we\u2019re here to help. We can help with keeping your data clean and up to date, segmenting your audience, and helping you add personalization to your designs for that extra layer of effectiveness.<\/p>\n\n\n\n

    Is increasing your investment in personalized communications on your \u201cto-do\u201d list for this year?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect personalization in all their marketing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,33,35,155,43,166,79,171,180,132],"class_list":["post-2356","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-data-driven-marketing-strategies","tag-direct-mail","tag-direct-mail-design","tag-direct-mail-strategy","tag-direct-mailers","tag-direct-marketing","tag-marketing","tag-marketing-communications","tag-personalized-marketing","tag-usps"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/2356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=2356"}],"version-history":[{"count":1,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/2356\/revisions"}],"predecessor-version":[{"id":2358,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/2356\/revisions\/2358"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=2356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=2356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=2356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}