{"id":2081,"date":"2023-11-07T12:51:11","date_gmt":"2023-11-07T18:51:11","guid":{"rendered":"https:\/\/blog.gofranklingo.com\/?p=2081"},"modified":"2023-11-07T12:51:12","modified_gmt":"2023-11-07T18:51:12","slug":"marketing-lessons-avoid-these-5-mistakes-to-boost-your-strategy-and-results","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2023\/11\/07\/marketing-lessons-avoid-these-5-mistakes-to-boost-your-strategy-and-results\/","title":{"rendered":"Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results"},"content":{"rendered":"
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Marketers learn from what some do well and from what others don\u2019t. Either way, they learn. Let\u2019s look at five \u201cdon\u2019ts\u201d we can take away from the mistakes of others.  See any you need to fix in your marketing?<\/p>\n\n\n\n

1. Don\u2019t complicate.<\/strong><\/p>\n\n\n\n

Not every marketing communication needs to provide a lot of detail. When you\u2019ve got a great product, loading up your communications with a ton of information is tempting. The risk, however, is that your audience will get overwhelmed and buy nothing. Keep it simple! Focus on a few compelling points. <\/p>\n\n\n\n

2. Don\u2019t bombard them.<\/strong><\/p>\n\n\n\n

You want to communicate with your audience frequently using the right channel mix (direct mail, email, mobile marketing). Don\u2019t bombard them so they get annoyed and tune you out.<\/p>\n\n\n\n

3. Don\u2019t go rogue.<\/strong><\/p>\n\n\n\n

Don\u2019t try to do everything on your own. Get fresh, objective perspectives on your marketing message, delivery, and approach. Ask your team. Solicit the opinion of others inside the company. Ask objective experts. Ask your customers! Just because your message is clear to you doesn\u2019t mean it\u2019s clear to everyone else.<\/p>\n\n\n\n

4. Remember the call to action.<\/strong><\/p>\n\n\n\n

Once recipients have read your marketing piece, tell them what you want them to do. Do you want them to call for more information? Buy a product? Sign up for a seminar? You\u2019d be surprised how many marketers forget to do this. Without a call to action, prospects can set the communication aside for later, then it can get lost or forgotten and never acted upon.<\/p>\n\n\n\n

5.  Don\u2019t rush.<\/strong><\/p>\n\n\n\n

When you\u2019ve got a great idea, getting it out there quickly is tempting. But take your time to get it right. We can often offer suggestions on targeting, mailing formats, specialty finishes, and other critical mailing elements that you might not have thought of.<\/p>\n\n\n\n

Need help crafting your next print marketing project? Just ask!<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketers learn from what some do well and from what others don\u2019t. Either way, they learn. Let\u2019s look at five \u201cdon\u2019ts\u201d we can take away from the mistakes of others.  See any you need to fix in your marketing?<\/p>\n

1. Don\u2019t complicate.<\/p>\n

Not every marketing communication needs […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,33,35,155,43,166,79,171,180,132],"class_list":["post-2081","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-data-driven-marketing-strategies","tag-direct-mail","tag-direct-mail-design","tag-direct-mail-strategy","tag-direct-mailers","tag-direct-marketing","tag-marketing","tag-marketing-communications","tag-personalized-marketing","tag-usps"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/2081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=2081"}],"version-history":[{"count":2,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/2081\/revisions"}],"predecessor-version":[{"id":2123,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/2081\/revisions\/2123"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=2081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=2081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=2081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}