{"id":2049,"date":"2023-09-19T10:00:00","date_gmt":"2023-09-19T15:00:00","guid":{"rendered":"https:\/\/blog.gofranklingo.com\/?p=2049"},"modified":"2023-09-19T09:33:20","modified_gmt":"2023-09-19T14:33:20","slug":"want-more-donations-choose-print","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2023\/09\/19\/want-more-donations-choose-print\/","title":{"rendered":"Want More Donations? Choose Print!"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2023\/08\/Mess-3-23-Blog-2.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2023\/08\/Mess-3-23-Blog-2.png\" alt=\"\" class=\"wp-image-2050\" style=\"width:500px;height:400px\" width=\"500\" height=\"400\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail. In a survey of more than 1,150 U.S adults, YouGov found the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One-fifth (21%) of respondents said that a direct mail solicitation prompted them to make their most recent donation. This is higher than for any other channel.<\/li>\n\n\n\n<li>Older donors (55+) are most likely to respond to direct mail. One-quarter made their last gift in response to a mailing. Among 18-34-year-olds, this drops to 14%.<\/li>\n\n\n\n<li>Lower-income households are among the most motivated by direct mail. Nearly one-third of those earning $40,000 yearly or less responded to direct mail for their last donation. Among those earning $80,000+ per year, this drops to 18%.<\/li>\n\n\n\n<li>Only 12% of donors report being prompted to make their last gift by something they heard about on the radio, TV, or print.&nbsp;<\/li>\n\n\n\n<li>Even fewer (10%) were prompted by email.<\/li>\n\n\n\n<li>Few donors (6%) were prompted by social media, such as Facebook or Twitter, although this is stronger among 18-34-year-olds (11%).<\/li>\n<\/ul>\n\n\n\n<p>Regarding fundraising, direct mail is the clear winner for nonprofits. So, what is the next step once you have decided to launch a direct mail campaign? Make it the best it can be. Give us a call &#8211; we can help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[29,33,35,155,43,166,79,171,180,132],"class_list":["post-2049","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-data-driven-marketing-strategies","tag-direct-mail","tag-direct-mail-design","tag-direct-mail-strategy","tag-direct-mailers","tag-direct-marketing","tag-marketing","tag-marketing-communications","tag-personalized-marketing","tag-usps"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/2049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=2049"}],"version-history":[{"count":4,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/2049\/revisions"}],"predecessor-version":[{"id":2105,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/2049\/revisions\/2105"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=2049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=2049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=2049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}