{"id":1849,"date":"2021-12-16T09:58:39","date_gmt":"2021-12-16T15:58:39","guid":{"rendered":"https:\/\/blog.gofranklingo.com\/?p=1849"},"modified":"2021-12-16T09:58:40","modified_gmt":"2021-12-16T15:58:40","slug":"survey-print-is-safe-secure-trustworthy-and-eco-friendly","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2021\/12\/16\/survey-print-is-safe-secure-trustworthy-and-eco-friendly\/","title":{"rendered":"Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2021\/12\/Dec_16_2021-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2021\/12\/Dec_16_2021-1.jpg\" alt=\"\" class=\"wp-image-1851\" srcset=\"https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2021\/12\/Dec_16_2021-1.jpg 600w, https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2021\/12\/Dec_16_2021-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>If something is proven safe, secure, and trustworthy, you\u2019d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it\u2019s print. After years of research on consumer attitudes and preferences, print remains consumers\u2019 preferred channel for safety, security, trustworthiness, and sustainability.<\/p>\n\n\n\n<p>Here are some takeaways from research conducted by Two Sides and Toluna, a global polling firm:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>91% of U.S. consumers surveyed agree that, when responsibly produced, used, and recycled, print and paper are sustainable ways to communicate.<\/li><li>86% of those in the 18- to 24-year-old age group see print as eco-friendly.<\/li><li>78% of Americans keep hard copies of essential documents filed at home because they see it as the safest and most secure way of storing information.<\/li><li>56% of Americans trust the news stories they read in printed newspapers.<\/li><li>Only 35% of Americans trust the news stories they read on social media.<\/li><\/ul>\n\n\n\n<p>\u201cAlthough we regularly hear [that] corporations are going digital or \u2018paperless\u2019 as safe, secure, and more [sustainable], this is not a shared opinion by a vast majority of the public, who seem to trust paper for many applications,\u201d says Phil Riebel, president of Two Sides North America.<\/p>\n\n\n\n<p>Furthermore, with the increase in online security breaches and \u201cfake news,\u201d Riebel notes the clear advantages of print on paper. \u201cI believe more and more people will become concerned about what may happen to their personal information held electronically,\u201d he says. \u201cSeventy-six percent of people are now concerned, but that may go up even more.\u201d<\/p>\n\n\n\n<p>The value of print has never been more clear, especially for companies in markets such as insurance, financial services, and medical and pharmaceutical technologies, where safety, security, and trustworthiness remain &#8220;make or break&#8221; issues for consumers. In these and similar markets, the print channel remains indispensable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If something is proven safe, secure, and trustworthy, you\u2019d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it\u2019s print. After years of research on consumer attitudes and preferences, [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[200,33,155,43,166,245,79,171,148,90,104,147,242,244,246,129,243],"class_list":["post-1849","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-communication","tag-direct-mail","tag-direct-mail-strategy","tag-direct-mailers","tag-direct-marketing","tag-eco-friendly","tag-marketing","tag-marketing-communications","tag-paper","tag-paper-vs-digital","tag-print-vs-digital","tag-printing","tag-recycle","tag-recycled","tag-secure","tag-sustainability","tag-sustainable"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/1849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=1849"}],"version-history":[{"count":2,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/1849\/revisions"}],"predecessor-version":[{"id":1853,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/1849\/revisions\/1853"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=1849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=1849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=1849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}