http:\/\/dealerdomain.com\/TV<\/a>\u00a0that the user could type in on their computer. \u00a0It also contained a QR code that the user could scan with their smart phone which would take them to a similar website.<\/p>\n<\/p>\n
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The results showed that the mail recipients overwhelmingly preferred to scan the code on their mobile device.\u00a0 The postcard was mailed to home addresses where, we might assume, most people have a computer.\u00a0 But, instead of typing in the URL on their computer, a whopping 89.3% of the responders scanned the QR code instead!<\/p>\n
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Just remember that backend content is critical.\u00a0 Always deliver something of value – in this case an opportunity to win a TV.\u00a0 The dealer also received a number of requests to get loan preapproval, people who wanted to discuss price and others wished to schedule a test drive.<\/p>\n
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\n","protected":false},"excerpt":{"rendered":"
QR codes – we see them more and more places.\u00a0 But, do they work?\u00a0 Do consumers scan the codes with their mobile devices and respond to the back-end content?<\/p>\n<\/p>\n<\/p>\n
We recently conducted a campaign for an auto dealership that was offering a free 42″ flat panel […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[33,109,114,115,116],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-recent-posts","tag-direct-mail","tag-qr","tag-qr-code-response-rate","tag-qr-codes","tag-qr-response"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":0,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}