{"id":169,"date":"2011-12-28T13:37:23","date_gmt":"2011-12-28T19:37:23","guid":{"rendered":"http:\/\/gofranklingo.wordpress.com\/?p=169"},"modified":"2018-07-13T02:05:09","modified_gmt":"2018-07-13T08:05:09","slug":"direct-mail-spending-expected-to-increase","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2011\/12\/28\/direct-mail-spending-expected-to-increase\/","title":{"rendered":"Direct Mail Spending Expected to Increase"},"content":{"rendered":"<p><em>Advertising Age Magazine<\/em> reports that direct mail expenditures will show an increase of 2.9% in 2011.\u00a0 Here is the annual breakdown for all marketing segments (in $ Billions):<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>TV \u2013 58.8<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Radio \u2013 16.4<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Magazine \u2013 18.6<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Newspaper \u2013 27.2<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Outdoor \u2013 7.3<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Internet \u2013 25.9<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Direct Mail \u2013 49.0<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Telemarketing \u2013 50.3<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Sales Promotion \u2013 66.0<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Public Relations \u2013 3.6<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Event Sponsorship \u2013 23.9<\/p>\n<p><\/p>\n<p><\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Age Magazine reports that direct mail expenditures will show an increase of 2.9% in 2011.\u00a0 Here is the annual breakdown for all marketing segments (in $ Billions):<\/p>\n<\/p>\n<\/p>\n<p>TV \u2013 58.8<\/p>\n<\/p>\n<\/p>\n<p>Radio \u2013 16.4<\/p>\n<\/p>\n<\/p>\n<p>Magazine \u2013 18.6<\/p>\n<\/p>\n<\/p>\n<p>Newspaper \u2013 27.2<\/p>\n<\/p>\n<\/p>\n<p>Outdoor \u2013 7.3<\/p>\n<\/p>\n<\/p>\n<p>Internet \u2013 25.9<\/p>\n<\/p>\n<\/p>\n<p>Direct Mail \u2013 49.0<\/p>\n<\/p>\n<\/p>\n<p>Telemarketing \u2013 50.3<\/p>\n<\/p>\n<\/p>\n<p>Sales [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[33,34,38],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-recent-posts","tag-direct-mail","tag-direct-mail-budget","tag-direct-mail-spending"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":0,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}