{"id":146,"date":"2011-11-10T16:15:40","date_gmt":"2011-11-10T22:15:40","guid":{"rendered":"http:\/\/gofranklingo.wordpress.com\/?p=146"},"modified":"2018-07-13T02:05:21","modified_gmt":"2018-07-13T08:05:21","slug":"merge-email-and-direct-mail-to-reclaim-lost-wow-factor","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2011\/11\/10\/merge-email-and-direct-mail-to-reclaim-lost-wow-factor\/","title":{"rendered":"Merge email and direct mail to reclaim lost &#8216;wow&#8217; factor"},"content":{"rendered":"<p>Like the big mail drops of yesteryear, people are being inundated with<\/p>\n<p><\/p>\n<p><\/p>\n<p>email, which gets ignored and deleted. The &#8220;wow&#8221; factor, once a<\/p>\n<p><\/p>\n<p><\/p>\n<p>signature of direct mail pieces, is sorely absent in email. Thus, we&#8217;re<\/p>\n<p><\/p>\n<p><\/p>\n<p>seeing a resurgence of direct mail. However, direct mail alone can&#8217;t<\/p>\n<p><\/p>\n<p><\/p>\n<p>capture what it did when there were no other alternative channels. To<\/p>\n<p><\/p>\n<p><\/p>\n<p>harness that lost &#8220;wow&#8221; factor, one option is to try a hybrid approach:<\/p>\n<p><\/p>\n<p><\/p>\n<p>a combination of email and direct mail.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Read more here <\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Article compliments of dmnews.com written by Richard Harrison, President and COO, SMTP Inc.<\/p>\n<p><\/p>\n<p><\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>Like the big mail drops of yesteryear, people are being inundated with<\/p>\n<\/p>\n<p>email, which gets ignored and deleted. The &#8220;wow&#8221; factor, once a<\/p>\n<\/p>\n<p>signature of direct mail pieces, is sorely absent in email. Thus, we&#8217;re<\/p>\n<\/p>\n<p>seeing a resurgence of direct mail. However, direct mail alone can&#8217;t<\/p>\n<\/p>\n<p>capture what it [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[52,60,81],"class_list":["post-146","post","type-post","status-publish","format-standard","hentry","category-recent-posts","tag-email-wow-factor","tag-increased-response-rates","tag-merge-direct-mail-and-email"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":0,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}