{"id":1423,"date":"2020-08-27T09:59:20","date_gmt":"2020-08-27T14:59:20","guid":{"rendered":"https:\/\/blog.gofranklingo.com\/?p=1423"},"modified":"2020-08-27T09:59:21","modified_gmt":"2020-08-27T14:59:21","slug":"5-tips-for-marketing-during-covid-19","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2020\/08\/27\/5-tips-for-marketing-during-covid-19\/","title":{"rendered":"5 Tips for Marketing During COVID-19"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn\u2019t mean that people aren\u2019t making purchases. It just means that your marketing should reflect higher sensitivity to the overall challenges they might be facing. Let\u2019s look at five keys to marketing during COVID-19. <\/p>\n\n\n\n

1. Let your customers know\nhow you are responding to the pandemic. <\/strong><\/p>\n\n\n\n

\u201cDoing good\u201d during COVID-19 is critical for any marketer. If you provide assistance to customers or reach out to help the community in any way, let your customers know. It matters.<\/p>\n\n\n\n

2. Show empathy. <\/strong><\/p>\n\n\n\n

Customers are still buying, but position your products in ways that reflect a core concern for their<\/em> concerns. Does your product save time so busy moms can provide extra homework help for kids doing virtual school? Do you help small businesses save money when times are tight? <\/p>\n\n\n\n

3. Point to online sales. <\/strong><\/p>\n\n\n\n

Maintain your print marketing strategy, but consider emphasizing online shopping options and shipping. This reassures customers that you are committed to their safety. <\/p>\n\n\n\n

4. Focus on customer\nrelationships and engagement. <\/strong><\/p>\n\n\n\n

People like to buy from companies they like and trust. During times of uncertainty, this is more important than ever. Take the extra effort to engage with your customers and get to know them\u2014and let them get to know you, too. Show your human side\u2014market using stories, not specs. Adding a little personality goes a long way, too. <\/p>\n\n\n\n

5. Avoid the hard sell. <\/strong><\/p>\n\n\n\n

There\nis a time for \u201cBuy now!\u201d \u201cDon\u2019t miss out!\u201d However, now may not be it. Be\ngentle in your messaging. Lead rather than breaking down the door. Your\ncustomers still need your products, but they have lots of other critical things\non their plates. <\/p>\n\n\n\n

Even\nin uncertain times, it\u2019s important to keep marketing. It\u2019s just essential to\nshift how you do it. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn\u2019t mean that people aren\u2019t making purchases. It just means that your marketing should reflect higher sensitivity to the overall challenges they might be facing. Let\u2019s look at five keys to marketing during […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[189,192,169,191,175,167,166,79,171,178,190],"class_list":["post-1423","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-covid-19","tag-customer-engagement","tag-customer-loyalty","tag-customer-relationships","tag-digital-advertising","tag-digital-marketing","tag-direct-marketing","tag-marketing","tag-marketing-communications","tag-multichannel-customer-experience","tag-pandemic"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/1423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=1423"}],"version-history":[{"count":2,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/1423\/revisions"}],"predecessor-version":[{"id":1426,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/1423\/revisions\/1426"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=1423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=1423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=1423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}