{"id":1246,"date":"2019-12-03T10:00:01","date_gmt":"2019-12-03T16:00:01","guid":{"rendered":"http:\/\/gofranklingo.com\/blog\/?p=1246"},"modified":"2019-12-02T16:55:49","modified_gmt":"2019-12-02T22:55:49","slug":"3-ways-to-sell-more-to-existing-customers","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2019\/12\/03\/3-ways-to-sell-more-to-existing-customers\/","title":{"rendered":"3 Ways to Sell More to Existing Customers"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"164\" src=\"http:\/\/gofranklingo.com\/blog\/wp-content\/uploads\/2019\/12\/dec3Header.jpg\" alt=\"\" class=\"wp-image-1247\" srcset=\"https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2019\/12\/dec3Header.jpg 500w, https:\/\/blog.gofranklingo.com\/wp-content\/uploads\/2019\/12\/dec3Header-300x98.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<p>Think you have to go out and drum up new customers in order to increase your sales?  Prospecting is an important tool for revenue generation, but there are ways to increase your sales from existing customers as well. Here are three simple but highly effective ways to increase revenues from the customers you already have.<\/p> \n\n<p><b>1. Bring \u2018em back!<\/b><br>\nRevive lagging customer relationships. Identify those customers that used to order frequently but who have dropped off the map. Send them a note telling them you missed them. Ask them to fill out a survey to find out why they disengaged and offer a coupon encouraging them to come back.<\/p> \n\n<p><b>2. Cross-sell and upsell.<\/b><br>\nWhile prospecting can be enormously profitable, your most profitable relationships are the people who already buy from you. Take advantage of these relationships to cross-sell and upsell relevant products. If you are an auto dealer and know a customer\u2019s lease is about to expire on a Toyota Corolla, for example, send a personalized brochure appealing to all of the benefits of upgrading to a Toyota Camry.<\/p>\n\n<p><b>3. Tap into loyalty.<\/b><br>\nDo you have a loyalty program? Why not start one? These programs encourage customers to maintain their relationship with you based on discounts, rewards, and deals. Sometimes benefits are things like discounts and free merchandise, but especially for luxury items, exclusive access and insider information can be powerful incentives, too. If you are a local winery, ask tour visitors to sign up for a wine club. Offer insider \u201cdeals\u201d like exclusive wine tastings and access to lectures from local celebrities. <\/p>\n\n<p style=\"color: #007aad; font-weight: bold;\">Need help maximizing your existing customer data? We\u2019ve got great ideas. Just ask!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think you have to go out and drum up new customers in order to increase your sales?  Prospecting is an important tool for revenue generation, but there are ways to increase your sales from existing customers as well. Here are three simple but highly [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[170,169,29,167,166,79],"class_list":["post-1246","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-cross-sell","tag-customer-loyalty","tag-data-driven-marketing-strategies","tag-digital-marketing","tag-direct-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/1246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=1246"}],"version-history":[{"count":5,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/1246\/revisions"}],"predecessor-version":[{"id":1252,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/1246\/revisions\/1252"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=1246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=1246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=1246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}