{"id":102,"date":"2011-08-26T09:48:22","date_gmt":"2011-08-26T14:48:22","guid":{"rendered":"http:\/\/gofranklingo.wordpress.com\/?p=102"},"modified":"2018-07-13T02:05:48","modified_gmt":"2018-07-13T08:05:48","slug":"qr-code-basics","status":"publish","type":"post","link":"https:\/\/blog.gofranklingo.com\/index.php\/2011\/08\/26\/qr-code-basics\/","title":{"rendered":"QR Code Basics"},"content":{"rendered":"<p>Over the last couple of months, we have sent out millions and millions of direct mail packages containing QR codes.\u00a0 A lot of that volume was the result of the USPS allowing a 3% postage discount to mailers who used the codes on a mailpiece.\u00a0 Why?\u00a0 In an effort to drive mail volume by making a connection between offline media (mail) and online.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>If you haven&#8217;t used QR codes yourself, either in direct mail or print advertising, here is a link to an article titled &#8220;5 Steps to a Successful QR Code Marketing Campaign&#8221;.\u00a0 Be sure to watch the video, too, to see some imaginative ways people are implementing the codes.\u00a0 Here&#8217;s the link:<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><a href=\"http:\/\/www.socialmediaexaminer.com\/5-steps-to-a-successful-qr-code-marketing-campaign\/\">http:\/\/www.socialmediaexaminer.com\/5-steps-to-a-successful-qr-code-marketing-campaign\/<\/a><\/p>\n<p><\/p>\n<p><\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>Over the last couple of months, we have sent out millions and millions of direct mail packages containing QR codes.\u00a0 A lot of that volume was the result of the USPS allowing a 3% postage discount to mailers who used the codes on a mailpiece.\u00a0 [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[109,110,111,112],"class_list":["post-102","post","type-post","status-publish","format-standard","hentry","category-recent-posts","tag-qr","tag-qr-code","tag-qr-code-basics","tag-qr-code-design"],"_links":{"self":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":0,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/posts\/102\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/media?parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/categories?post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gofranklingo.com\/index.php\/wp-json\/wp\/v2\/tags?post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}